The +Club is a Financial Literacy and Life Skills multimedia platform targeted for underserved communities with a successful pilot in Newark, New Jersey. The after-school and companion on-line program will offer a foundational educational experience for high school students in an engaging and edutainment manner to help prepare them for life in the modern economy. The initiative aims to foster good financial habits and behaviors, putting them on the long-term path to building wealth and, ultimately, financial independence.
Overview

Unfortunately, whatever has been done to date in financial literacy education is not working well, with many individuals struggling in the post-pandemic economy. +CLUB seeks to launch and mange edutainment platforms in financial literacy to drive societal change with the following core differentiated elements:
•Engaging and Relevant: Utilize an edutainment and gaming approach to create and sustain student interest. Designed with a deep understanding on how social media and other societal factors compete for time and attention.
•Community Sensibility: Avoid a “one size fits all” mentality and custom design program with content that properly meets and addresses this underserved segment. Curated with practical and relevant knowledge with relatable community sensibility.
•Proper Messengers: Feature relatable Role Models and Instructors, many of whom are from the targeted community.
•Multimedia: Apply the team’s expertise in Media, Technology, Finance and Education to successful design and implement an interactive, curated, and condensed offering reflecting the TikTok/digital competitive environment.
•Life Skills: Incorporate much needed Life Skills into the Financial Literacy curriculum. For teenagers, improved decision-making, time management, healthy living, and social skills are equally and arguably more urgently important than some of the down-the-road topics covered in current financial literacy programs.